The collaboration services (Contact Manager, File Manager, SMS Manager, Email setup, Favorites Importer, Speed Dial, Call Forwarding and Application Installation Manager) appeal to consumers & prosumers looking for a free, convenient way to personalize and customize their wireless device(s).
The suite of free, user-friendly security services allows users to remotely locate, shut down, lock, wipe, encrypt/decrypt and install certificates on their mobile device from any computer. The ease of the security services will appeal to consumers with little to no technical expertise that are concerned with identity theft or simply looking to feel secure leaving data on their mobile device. Prosumers will find the certificate import/export along with the encrypt/decrypt and lock/wipe feature compelling as these features are usually present, but very difficult to configure or managed by a congested IT department.